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This work is based on the theoretical assumptions of the environmental valuation method, called "Travel Cost", used to value the asset assets of Vila de Igatu and Projeto Brejo Verruga, both located in the municipality of Andaraí-BA. The on-the-spot survey of monetary evaluation of the direct use for recreational purposes was developed during the months of October and November /2016 (class time and usually with rains), school vacations and summer until February 2017. The research also included a study of the Profile of the visitor, addressing their spending and habits during their stay in Andaraí and its surroundings. In the conclusive results, it is evident that the use and appropriation of spaces by ind ividuals, represented by tourists, tourism entrepreneurs (hotel owners and tourism agencies), related to the environmental and socio-cultural heritage of Vila de Igatu and Projeto Brejo Verruga, Have a logic contrary to perception and experience, but favorable to the materialization of the space conceived. It was also found that the public policies of sites of environmental interest open to visitation are not compatible with the economic value attributed to them, making it necessary to estimate the social prices of benefits / costs, which adequately reflect the system of prices of resources Natural.

UMA ANÁLISE DO VALOR DO USO DA PAISAGEM DA VILA DE IGATU E DO PROJETO BREJO VERRUGA IGATU-BA: MÉTODO DE VALORAÇÃO CUSTO DE VIAGEM