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Whilst some of us thrive on change, many people find it threatening. Tension between the Darwinian drive to evolve and our social need to fit in with the status quo plays out in industry just as much as in our individual lives. In no situation is this more obvious than the role of innovation within industry, where innovation is change and often requires us to change just as much as the product or process that is being replaced. Us as employees, and us as consumers. This chapter gives an insight into how industry thinks about change, particularly relating to innovation within the fast-moving consumer goods sector. It also presents two case studies demonstrating how competitive market pressure has driven changes in innovation practice, especially encouraging open innovation. The second case study which stems from my own experience also demonstrates how to overcome the understandable internal inertia that blocks successful change, and how to work with failure.

Learning about Change Through Industrial Open Innovation in the Fast‑Moving Consumer Goods Sector