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Resumo Este artigo discute os conceitos de imagem e ficcao no âmbito da producao de conhecimento em Psicologia Social. A nocao de imagem costuma estar associada a tradicao platonica que relaciona a producao imagetica ao campo da representacao, entendendo as imagens como copias de um suposto modelo original. Tal concepcao instaura um procedimento comparativo que qualifica modelos e copias, dando lugar as classificacoes que determinam o verdadeiro e o falso. O texto, acompanhando o pensamento de Deleuze e outros autores, problematiza a ideia de imagem como representacao e como simulacro, tendo em vista o processo intrinseco de ficcionalizacao que opera em seu âmago. Diante dessa possibilidade de abordagem epistemologica, sao mencionadas a genealogia e a cartografia como proposicoes metodologicas que nao apenas lancam mao da ficcao na producao do conhecimento, mas que operam uma certaficcionalizacao da realidade, dando visibilidade ao que Deleuze chama de fabulacao e de potencia do falso. Palavras-chave: Imagem; Ficcao; Fabulacao; Psicologia Social; Epistemologia. Abstract This article discusses the concepts of image and fiction within the scope of knowledge-production in Social Psychology. The notion of image is usually associated with the Platonic tradition which links imagistic production to the field of representation and understands images as copies of a supposed original model. This conception establishes a comparative procedure which discerns between copies and models, giving rise to classifications that distinguish between the true and the false. The text, in line with the thinking of Gilles Deleuzeand other authors, problematises the idea of image as both representation and as simulacrum by way of the intrinsic process of fictionalization operative at its core. In view of this possible epistemological approach, genealogy and cartography are invoked as methodological propositions that not only use fiction in the production of knowledge, but which participate in a certain fictionalization of reality, giving visibility to what Deleuze calls fabulation and the power of the false. Keywords : Image; Fiction;Fabulation;Social Psychology; Epistemology.

Imagem e Ficção na Produção de Conhecimento em Psicologia Social / Image and Fiction in Knowledge-Creation in Social Psychology