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Gamification has been increasingly implemented in systems to motivate users. To assist designers in the gamification process there are several frameworks, some of them address motivation in gamification superficially while others focus on motivation and are not broad enough. This work presents the 5W2H+M framework and its use to redesign an already gamified system. Game elements were implemented to motivate users to increase the frequency and quantity of responses; longevity of use; feeling of accompaniment, and; feeling of belonging on the users. An evaluation was conducted with a specialist and showed that the frequency, amount of questions and feeling of belonging improved. However, the longevity and accompaniment can be further addressed.

5W2H+M: A Broad Gamification Design Process But Focused on Motivation