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This work deals with the necessary interaction among the academy and the media, the editorial market in general, translators with no specific education in the area and non-professional readers. Its aim is to contribute to the enhancement of the awareness not only of the existence of two ethical stands as far as the translation of literary text is concerned – that of the difference and that of the equality, in the terms of Antoine Berman and Lawrence Venuti – but also of the consequences of the privilege of any of them over the other. It will establish a dialogue with the paper presented by Christina Schaffner at the 6th European Society for Translation Studies Congress, which took place in September, 2010, in Leuven, Belgium, in which the perception of translation from the part of the Anglo-Saxon media was discussed, and with texts written by intellectuals for whom, as defended by Aristotle, the construction of ethical stands is based on experience. In order to corroborate and illustrate the points of views herein advocated, it will present teaching strategies put into practice by the author of this work in the disciplines she teaches at the Bachelor’s Degree Course in Translation from English to Portuguese of the University of Juiz de Fora and the conclusions of monographs produced by its students.

A construção das éticas de tradução de textos literários a partir da experiência: a interação entre a academia e a sociedade