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Her first project with the company was providing technical advice on how to reduce carbon emissions from one of the group’s “green” car models. After visiting several automotive plants, observing the systems and processes there and meeting with dozens of experts and end users, Williams developed a set of recommendations that she felt would meet the company’s strategic and budgetary goals. She travelled to Munich to give a one-hour presentation to the German directors.

THE ART OF PERSUASION IN A MULTICULTURAL WORLD