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The study was undertaken to know the awareness level of the farmers towards brands and their preference in making use of that product for better pest management. The vital purpose of the study is to identify the farmer’s attitude and evaluate their preferences towards the brand and find out the factors in which it decides the buying decisions regarding agrochemicals. Primary data were obtained from the sample farmers from seven districts of Southern Tamil Nadu through personal interview with the help of pre-tested and well structured interview schedule. Index, Contaf and Nativo for powdery mildew; Nipit and Furry for nematodes; Result, Tilt, Bumper and Nativo for false smut and sigatoka leaf spot; Atonik and Bahar for plant growth regulators. Study concluded that 65 per cent of farmers have preferred the Nipit and 25 per cent of farmers have preferred Furry for controlling of nematodes. With respect to powdery mildew disease, 80 per cent of farmers have preferred Index because of its quick action and less cost. 75 per cent of farmers have preferred Result for the control of false smut sigatokka leaf spot disease. Atonikas is preferred plant growth regulators for 90 per cent of the famers.

A study on the significance of brand preference in agrochemicals among farmers in southern Tamil Nadu