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Traditional agenda-setting research has convincingly demonstrated that the media's agenda influences the public's agenda in a somewhat linear fashion. Following from that, agenda-setting researchers are now investigating the attributes of culturally specific agendas. Their studies provide insight into what appears to be a complex process that may be affected by factors beyond those already documented. This paper similarly examines the intricate connections between media, specific events, and agenda-setting in Ghana. In this context it considers two specific events with significant sociocultural implications - events that were framed by the media to produce agenda-setting effects. The paper argues that the media's framing of those events provided their audience with certain ready-made patterns of cognition, thereby enhancing the possibility of agenda-setting.  Resume : La recherche traditionnelle sur la fonction d'agenda (« agenda setting ») a demontre de maniere convaincante que les priorites des medias ont une influence sur les priorites du public de maniere quelque peu lineaire. Devel-oppant leur approche, les chercheurs sur la fonction d'agenda sont en train d'etudier celle-ci par rapport a son impact culturel. Leurs etudes revelent ce qui parait etre un processus complexe que peuvent influencer des facteurs peu documentes a ce jour. A l'instar de cette approche culturelle, cet article examine les rapports complexes entre la fonction d'agenda, les medias et des evenements particuliers au Ghana. Dans ce contexte, il considere deux evenements specifiques dont les consequences socioculturelles ont ete significatives - des evenements presentes par les medias de maniere a produire des effets de type « fonction d'agenda ». Cet article soutient que la maniere de presenter ces evenements, etant congruente avec les manieres de percevoir du public, augmente la possibilite que la fonction d'agenda produise un effet dans ces cas-ci.

Events That Matter: Specific Incidents, Media Coverage, and Agenda-Setting in a Ghanaian Context