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Three months before the People's Republic of China regained control over Hong Kong, the government-sponsored media service Radio Television Hong Kong (RTHK) began offering Putonghua-language (Mandarin) programming. Since then, the channel has been broadcasting programs for three groups of people. These programs help Mainlanders assimilate to Hong Kong, help Cantonese-speaking Hong Kong people learn the language of the Mainland, and provide a means for overseas Chinese in Hong Kong to be exposed to the mother tongue and learn about what is happening in Mainland China. This paper examines the evolution of programming on RTHK through the first three years of operation. Putonghua Channel has experimented with various types of programs, using block programming/niche programming to meet the needs of RTHK's varied audiences. RTHK's Putonghua Channel is an example of government-sponsored public broadcasting that focused on language to deliver programming for the specific needs of specialized audiences. Resume: Trois mois avant que la Republique populaire de Chine a repris le controle de Hong Kong, Radio Television Hong Kong (RTHK), radiodiffuseur commandite par le gouvernement, a commence a offrir des programmes en langue mandarine. Depuis, le poste a diffuse ses programmes en vue de rejoindre trois groupes de personnes principaux. Ces programmes aident les Chinois continentaux a s'assimiler au Hong Kong, les habitants de Hong Kong qui parlent cantonais a apprendre le mandarin, et les Chinois d'outre-mer vivant a Hong Kong a apprendre leur langue maternelle et a se mettre au courant des actualites chinoises. Cet article examine l'evolution de la programmation de RTHK au cours de ses trois premieres annees en ondes. Le poste mandarin a fait l'essai de differentes sortes d'emissions, utilisant la programmation en bloc et celle de creneau pour rencontrer les besoins de ses divers auditoires. Le canal mandarin de RTHK est un exemple d'un radiodiffuseur public commandite par le gouvernement qui met l'accent sur la langue pour presenter des emissions capables de rencontrer les besoins particuliers d'auditoires specialises.

Putonghua-Language Radio Programming in Hong Kong: RTHK and the Putonghua Audience