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Under the Ceausescu regime, Romanian Television was part of a powerful propaganda machine. The December 1989 uprising became known as a "Tele-Revolution" as some of its key moments were broadcast live. It also had negative effects on the image of the country. If reforms have been slow, enormous changes have taken place in the Romanian audiovisual landscape in the last 10 years: a regulatory Authority was set up in 1992 and audiences can now choose between the programs of public and/or private broadcasters; 40% of Romanian households are cabled, and satellite television and thematic channels are also gaining ground. In 1999, a Council of Europe report made several recommendations for Romania's public service broadcasting to be an asset capable of promoting a high-quality audiovisual cultural policy, strengthening social cohesion and contributing to rehabilitate the image of Romania. The paper suggests that while Westerners may take some credit for helping Romanians on the road to achieve the former, they should also take some of the blame for the deadlock reached on the latter.Resume: Sous le regime de Ceaucescu, la television roumaine etait au service d'un puissant appareil de propagande. On donna le nom de ` Tele-revolution ' aux evenements de decembre 1989 car ses moments les plus marquants furent retransmis en direct. Positive d'un cote, une telle retransmission eut des consequences catastrophiques en ce qui concerne l'image de la Roumanie a l'etranger. Bien que les reformes aient ete lentes, il y a eu des changements importants dans le paysage audiovisuel roumain depuis les dix dernieres annees : une autorite legislative est en place depuis 1992 ; les telespectateurs peuvent choisir entre radiodiffuseurs publics et prives ; 40% des domiciles roumains recoivent le câble ; et la television par satellite et les chaines specialisees sont en train de gagner en importance. En 1999, un rapport du Conseil de l'Europe a fait plusieurs recommandations sur la radiodiffusion du service public en Roumanie, afin qu'elle puisse realiser les objectifs d'une politique culturelle pronant la qualite, renforcer la solidarite sociale et rehabiliter l'image de la Roumanie. Cet article suggere que les Occidentaux, bien qu'ils puissent se feliciter d'avoir aide a ameliorer les medias roumains, ont une part de responsabilite dans le manque de progres en ce qui a trait a l'image de la Roumanie a l'etranger.

Romania: From Tele-Revolution to Public Service Broadcasting, National Images and International Image