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The stakeholders are the strength of an organization. In 21 century a big question arises about the ethics in new economy companies such asTMT (Telecom, Media & Technology and many more). The basic idea behind the new economy was that computer and internet totally change the ways of doing business. Ethics concern an individual’s moral judgments about right or wrong. The new economy, is a technological revolution involving the information and communication like media and Telecom. Due to the rapid changes in the norms and development of technology, media and communication educators are advised to reevaluate the functioning of ethics and reasoning in this area. While the ethics of technology is analyzed across disciplines from science and technologies studies (STS), engineering, computer science less attention is paid the role that firms and managers play in the design, development and dissemination of technology across communities and within their firm. Research and innovation in emerging technologies can have great benefits but also raise ethical social concerns. This overview of possible problems can serve as an important sensitizing device to these issues. We describe how such awareness can contribute to the successful deployment of responsible practice in research and innovation. In this article we draw a “map” regarding the positive and negative ethical challenges raised by new economic companies.

A Study of Ethical Accounting Practices in New Economy Companies of India