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Service quality is an essential aspect for any service provider and in automobile industry there is no exception. Here customers are much concerned about after sales service. This paper aims at measurement of current service quality of president motor automobile dealership in Navsari, Gujarat. The study was carried out with a sample of people. The research has collected primary data through questionnaire. The result of the study shows that there is a significant positive analysis of each customer service quality aspect of consumption. The study was conducted using representative survey of respondents, owners of one of the popular brand vehicles. In this paper satisfaction and dissatisfaction of the customers has been measured using standard statistical tools. Current performance of the service is lacking at some point and for the same necessary suggestion have been made and recommended to the company to implement it for quality result.

A Study on Consumer Satisfaction towards Quality Service of Mahindra Motor in Navsari City