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The study presented itself in the sense of specific analysis of two works: “Capitalism for the People”, by Luigi Zingales, and the work of “Society with Zero Marginal Cost”, by Jeremy Rifkin. From this perspective, it initially appears that they will be composed of exponential divergences of ideologies, however it turns out that it is possible to converge between the two works with regard to the forms of solutions found for current day society. On one hand there is the first author focused on analyzing changes in the concept of capitalism, specifically under the analysis of the United States, while on the other there is the work that is portrayed from the aforementioned Third Industrial Revolution and the experience about lagging capitalism giving rise to a society that, by increasing production and excessive consumption, will reach a marginal cost close to zero thanks to the Internet of Things. From both points of view, it will be analyzed in the study and to be determined if there are really exponential differences between the works and what are the similarities found between the two authors.

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AS DIFERENÇAS E SEMELHANÇAS DAS OBRAS “O CAPITALISMO PARA O POVO”, DE LUIGI ZINGALEZ E “SOCIEDADE A CUSTO MARGINAL ZERO”, DE JEREMY RIFKIN: PONTOS DE ANÁLISE SOBRE DIVERGÊNCIAS E CONVERGÊNCIAS DIANTE DE UMA SOCIEDADE GLOBALIZADA