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Transportasi menjadi hal yang sangat vital pada kegiatan pariwisata, utamanya berkaitan dengan aksesibilitas. Transportasi online merupakan satu di antara sekian banyak jenins alat transportasi yang dapat digunakan oleh wisatawan di Kota Bandung. Penelitian ini fokus pada analisis deskripsi para Driver/Rider transportasi online di Kota Bandung dalam melayani wisatawan dan konsumen umum. Metode penelitian adalah kualitatif dengan wawancara mendalam terhadap para responden (operator/driver/rider) transportasi online yang ditunjuk secara acak untuk pengambilan data. Triangulasi data dan Focus Group Discussion (FGD) untuk memeriksa keabsahan data, dan analisis data menggunakan Miles Hubberman . Hasil penelitian menunjukkan, bahwa alasan para responden bergabung ke transportasi online adalah untuk merespon antusias dari masyarakat dan wisatawan di Bandung untuk menggunakan jasa Transportasi online. Menganggap menjadi operator transportasi online sebagai pekerjaan sampingan, namun ada juga yang benar-benar sebagai pekerjaan utama. Status keanggotaan ada yang ganda (anggota ojek pangkalan maupun transportasi online untuk menjamin keamanan) dan murni sebagai anggota transportasi online. Kendaraan didapatkan melalui pembelian kredit. Kata Kunci: Pariwisata, Transportasi Online,Kota Bandung, Operator transportasi online. ABSTRACT Transportation becomes vital to tourism activities, especially when it comes to accessibility. Online transportation has become one of the choices for tourists to use in Bandung. This study focuses on analyzing how drivers or riders of online transportation in serving tourists and general consumers. The research method is qualitative with in-depth interviews with respondents (operators/drivers/riders) randomly chosen. Data Triangulation and Focus Group Discussion (FGD) are the methods use for data analysis. The results show that respondents join the online transportation, as the service has become such a trend in the city that more and more people are using it. Some takes the job as operators as their main job, while some others do that as simply a side job. Some even have a double membership status (both as offline and online transportation crew), yet some others choose to only become part of the online team. These riders or drivers purchase their vehicles by a credit system. Keywords: tourism, online transportation, Bandung, online operator

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AN ANALYSIS ON THE BACKGROUND OF ONLINE TRANSPORTATION CREW TO SUPPORT THE TOURISM AND NON-TOURISM ACTIVITIES (A Study on Online Transportation Drivers and Riders in Bandung)