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The article examines the features of the impact of information asymmetry on the key participants of the market of nonbanking financial services in Ukraine. It defines the basic reasons of its existence on the market. The analysis of the consequences of information asymmetry for the functioning of non-banking financial services in Ukraine shows that it creates the conditions for opportunistic behavior and leads to adverse selection and moral hazard on the market. Based on the research of existing methods and approaches to the reduction of information asymmetries the paper offers recommendations to overcome this problem on the market of non-banking financial services in Ukraine.

Information asymmetry on the market of non-banking financial services in Ukraine: causes, consequences, methods of control