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With the development of green food industry and the development of network technology, green food has a new model of network marketing. The traditional marketing model is mainly based on the franchise, channel agents and business counters. Network marketing model as electronic business platform, can be divided into integrated electricity supplier platform, classification of electronic business platform, vertical electronic business platform, hybrid electronic business platform and O2O electricity supplier model. In this paper, the authors analyse the food brand building and network marketing based on E-business platform, and construct the competitiveness index of food brand development. Network marketing can effectively reduce the cost of publicity and improve product efficiency, the development of online food marketing has become an inevitable choice for the development of enterprises.

Research on the Food Brand Building and Network Marketing based on E-business Platform