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IT- information technologies play a crucial role in the animals breeding value of different breeding, production, morphological, physiological and other livestock groups determining on operation farms. All of these groups are genetic (30 % – in countries with highly developed dairy cattle breeding, 5–25 % in herds of Russia) and technological reserves of milk production. Particularly its exploitation allows to create financial flows that determine the milk production success and farm’s future prospects. The main objective of selection is economics, so livestock owner supports those milk production areas on his farm that give optimum profits. There are at the milk production a lot of such areas: feeding, keeping, excess or lack of staff, etc., Our research, based on experimental data (n=25000) and the literature review had showed that the main of them is the genotype of the animal, so as the low-productive cattle overfeeding doesn’t contribute more additional milk to obtain. The genotype influence is determined by technological, social, financial and other factors that allows to create a harmonious system of their interrelation (r=0,01–0,9). Our researches had allowed to find a model that combines seemingly incompatible factors, and in the individual breeding programs form for the qualitative and quantitative genetics successful application regularities with the dominance of the latter, on small and medium-sized milk production enterprises it to apply.

THE HOLSTEIN CATTLE BREEDING PARTICULARITIES IN RUSSIAN SMALL AND MEDIUM ENTERPRISES’ CONDITIONS