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The worldwide meat consumption has attracted much attention not only for nutritionists but also agricultural and food economists in recent years. Studies showed that urbanization has been carrying a rise in demand for meat products. In India, cultural differences are also accountable for variations in meat consumption patterns. A study was performed to ascertain the preferences of consumers towards meat consumption among the rural, semi-urban and urban households of Karnataka with sample size of 90 meat eating respondents and 30 non-meat eating respondents. The results showed that ‘flavour’ and ‘taste’ of the meat had a very good influence on meat consumption among all the locations.

Factors Influencing Meat Buying Behaviour among Rural, Semi-Urban and Urban Households