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There is an increased interest in lateripening blueberry cultivars in New Zealand and other aspects the growers are looking for in a new cultivar are late flowering to overcome early spring frost, high yield, and adaptability to mediumto low-chill areas of the country. Rabbiteye blueberry (Vaccinium virgatum synonym Vaccinium ashei) in New Zealand offers an alternative to mediumto low-chill highbush cultivars; in particular, the late-cropping rabbiteye offers an extended harvest season, from February to April, compared with the early rabbiteye cultivars such as ‘Climax’, in which harvest occurs in early January. ‘Velluto Blue’ is a new rabbiteye blueberry cultivar released by The New Zealand Institute for Plant & Food Research Limited (Plant & Food Research) and derived from a cross between ‘Maru’ and ‘Briteblue’. The new cultivar ripens late compared with most rabbiteye cultivars available in New Zealand, has high yield, large fruit size, and has shown adaptability to different New Zealand environments. The extended fruit harvest window of ‘Velluto Blue’ does not make the cultivar suitable for machine harvest when this requires concentrated fruit ripening.

‘Velluto Blue’: A New Late-cropping Rabbiteye Blueberry Cultivar