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Regional efforts among research and extension workers in Southeastern fruit crops have evolved from early meetings to write pest control recommendations to more formal interactions such as regional research projects, meetings and publications. For apples, there are currently three individuals in the Southeast working in more than one state. Why regionalize? Similar growing conditions, the need to react quickly to critical issues, intensification within production, broadening of responsibilities and a dramatic reduction in the number of research and extension personnel to address these issues necessitate cooperative efforts. Regional efforts pose special challenges such as increased workloads and greater travel demands, often without increased funding. Conversely, regionalization may enable specialists and researchers to focus their attention on fewer commodities and areas, thus becoming better resources for growers and the industry. In this vein, regional responsibilities entirely within research or extension might be a better option than split appointments encompassing research, extension and, perhaps teaching, within a state. In the future, state lines will become less distinct with research and extension appointments reflecting regional responsibilities. Growers do not care where their information comes from as long as it is available and pertinent to their operations. Regionalization is a positive step for increasingly challenging times.

REGIONALIZATION AND FRUIT CROPS IN THE SOUTHERN REGION: SPECIALIST'S POINT OF VIEW