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Public interest in installing landscapes for reduced maintenance remains high. While availability and specification of native and/or adapted landscape plants such as wildflowers and prairie grasses increase, establishment, management, and expectations of such plantings are not well understood. Our objectives in this study were to measure temporal changes of mixed prairie wildflower plantings under various management regimes and to determine consumer expectations and preferences in these plantings. Nine combinations of wildflowers and prairie grasses were planted in June 1997 at the John Seaton Anderson Turfgrass and Ornamental Research Area, Univ. of Nebraska Agricultural Research Development Center near Mead. On-site surveys were conducted during the Festival of Color, a popular outreach event that occurs annually in September at the site. In 1997 and 1998, the festival attracted more than 9000 and 10,500 participants, respectively, of which 750 completed the survey. To determine preferences for planting compositions, plot desirability ratios were calculated from scaled responses. In 1997, respondents preferred the planting composed of only annuals by a ratio of 5.8: 1 (rated desirable vs. undesirable). This result changed dramatically by the second year, in which the desirability ratio for annuals was 0.3: 1, while that of the combination of perennials and annuals was 11.2: 1. Our plant population density and flowering data validate consumers' preference for abundant color. In late summer of the establishment year (1997), the percentage of the plant population in full bloom was highest in the planting of annuals alone as expected and in 1998 was lowest in the annuals.

500 Consumer Viewpoints on Prairie Grass and Wildflower Plantings