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High-density, annual, strawberry production systems (“plasti-culture”) have shown high productivity under New Jersey conditions; however, cultural practice and variety research is needed to increase profitability. The system includes raised beds, plastic mulch, trickle irrigation, and double-row 12 × 12-inch plant spacing. Polypropylene floating rowcovers were applied in December and removed in early April when flowers were visible under the cover. Treatments included comparisons of plugs and dormant crowns of the cultivars Chandler and Allstar, planted at multiple planting dates, on white or plastic mulch, in “matted-row” (single row at 18-inch spacing; peg runners through plastic) or high-density production systems. The plug plants were superior to dormant crowns. Black plastic was best all planting dates with plugs; `Allstar' performed best on black on the early planting dates, while `Chandler' preferred the white for the early planting dates. Both `Allstar' and `Chandler' had commercially profitable yield, fruit weight, and quality. “Matted-row” system on plastic is high-yielding but labor-intensive. Late-summer plugs on black plastic is best overall.

INFLUENCE OF PLANTING DATE, PLANTING SYSTEM, PLANT TYPE, AND MULCH COLOR ON `ALLSTAR' AND `CHANDLER' PRODUCTIVITY IN STRAWBERRY PLASTI-CULTURE