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During the Spring of 1992 a survey of over 2000 respondants was conducted as personal interviews at Flower/Garden Shows in Atlanta, Kansas City, Los Angeles, Philadelphia and Portland. When asked how the plants you buy are packaged? Nine percent of the Los Angeles (LA) sample said they purchased trees as balled and burlapped (B &amp; B) while over 40% of the consumers from the other regions purchased trees as B &amp; B. Over 40% of all respondents purchased shrubs in “container”. When asked how would you like to have landscape plants packaged? While only 31% of the LA sample chose to purchase trees as B &amp; B, over 70% of the consumers from other regions preferred to buy in a B &amp; B form. More than 50% of all respondents also preferred to purchase trees in “Container”. By a two to one margin consumers chose to purchase ornamental shrubs in “Container”. Regardless of the region of the country, “bare-root” and “plastic package” were least desired. About 1/2 of the respondents were couples, 80% owned their own homes, over 50% had an income of $25,000 to $75,000 and more than 75% did own plantings.

355A COMPARISON OF REGIONAL CONSUMER PREFERENCES FOR PACKAGING OF NURSERY STOCK