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We determined the influence of demogaphic characteristics and floral knowledge (measured as product experience) on type of floral product purchased. A sample of 401 Pennsylvania residents was divided into fresh flower and flowering plant consumer segments. Results of discriminant analyses showed the two segments were moderately distinct. Purchasers of fresh flowers were younger and more likely employed outside the home than those who purchassed flowering plants, but the latter had more blooming plants in their homes than did consumers of fresh flowers (...)

Type of Floral Product Purchased and Demographic Characteristics and Floral Knowledge of Consumers