Open AccessReputação corporativa na Web: reflexões acerca da formação em Comunicação e da articulação de redes sociais no Brasil
Author(s) -
Fabiana Grieco Cabral de Mello Vetritti,
Rafael Vergili
Publication year - 2017
Publication title -
miguel hernández communication journal/miguel hernández communication journal
Language(s) - English
Resource type - Journals
eISSN - 2529-9247
pISSN - 1989-8681
DOI - 10.21134/mhcj.v0i8.207
Subject(s) - social media , sociology , consumption (sociology) , the internet , public relations , political science , humanities , social science , philosophy , world wide web , computer science , law
Phenomena such as the spread of mobile devices, increasing levels of Internet access, participation of the networked population in terms of content consumption and production have been observed in Brazil in the last decades. The advances of cyberculture in contemporary Brazilian society delineate a scenario characterized by the liquidity of standards and by the emergence of new social configuration between individuals and organizations. According to this situation, this text is dedicated to the social media management in Brazilian Market and its professionals, including the undergraduate in Higher Education Institutions and the skills and competences required for media and information use, defined by Unesco as MIL –Media and Information Literacy. For this purpose, quantitative and qualitative researches were carried out, according to the procedures adopted in the book “Relações Públicas, Mercado e Redes Sociais”, authored by “Author of this article” (2014), and the Doctoral Thesis, published by the same author (2017).The research aimed to overcome the challenges faced to penetrate the universe of Brazilian organizations and to dialogue with market professionals and from educational institutions that teach Public Relations. It is believed that the present text highlight the need for long-term strategies to strengthen corporate reputation on the Web