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Today we are living in a social networking era and the use of social media is a popular trend among people. Social media websites and applications are designed to enable people to share any information in fast and more efficient manner. It is a set of information technology that facilitates interaction and networking. Recently communication technologies and information has sparked the creative incorporation of social media into current pedagogical applications and processes. Social media includes wide range of web-based services and tools that were designed to promote community development through collaboration and information sharing. Keeping the above facts in mind the present study was carried out to create awareness about water conservation techniques through whatsapp messages. For this ten messages were designed and developed on different water conservation techniques. These messages were sent to 40 rural women of Burack and Gawar villages of Hisar district through Whatsapp. Later the effectiveness of WhatsApp messages on water conservation were judged on five different parameters viz; Clarity of printing, font size, Clarity of picture, Appropriateness of language and Usefulness of information. The results highlighted the fact that majority of the respondents (75% - 90%) perceived all the messages as very appropriate in terms of clarity of printing, clarity of picture and appropriateness of language used in the picture. They also perceived them as highly useful and understandable. Hence these messages can be effectively use on whatapp to create awareness about water crisis and how to conserve water at domestic front in rural areas.

Sensitizing Rural Community on Water Conservation through Whatsapp – An Innovative Extension Approach