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Learning quality enhancement with Web 2.0 tools needs good implementation framework and lessons from best practice. However, there is not much research on what constitutes best practice in the implementation of Web 2.0 in learning activities. This research seeks to contribute to research in this area by seeking the views of students on increased adoption of Web 2.0 social tools in learning activities. The research reports on the observational study carried out in one university in Scotland and a quantitative study carried out in the first stage of the research. The research reveals that an increase in the use of Web 2.0 tools in higher education is positively related to perceived usefulness, perceived ease of use, prior knowledge, motivation to use, social factors and performance expectancy. The findings in this research show students and lecturers’ views on how increased use of Web 2.0 technology tools for learning in higher education can be achieved.

Factors to Consider when Enhancing the Use of Web 2.0 Technologies in Higher Education: Students’ and Lectures’ Views for Quality Use