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The purpose of this article is to explore the exist ence of a strategy‐performance link in the emerging economy of Bahrain. Cluster analysis is used in an exploratory research design to examine how these practices can be classified according to Port er's generic strategies .A random sample was selected among manufacturing, services, and governm ental organizations. The final sample used for analysis was 60 firms. Four clusters related to differentiation, low cost, focused differentiation, and a hybrid strategy were identified. Significant differ ences were reported among the four clusters with respect to three performance indicators: total asse ts growth, market share growth, and overall performance.

MATCHING COMPETITIVE STRATEGY TO PERFORMANCE: AN EXPLORATORY INVESTIGATION IN THE EMERGING ECONOMY OF BAHRAIN