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Poultry production in Brazil went through significant changes in the last four decades, which embraced large part of the productive, administrative and labor organization processes. The industrialization of the sector began in the 1960s and 1970s, led by firms from the South of Brazil, including Sadia, Perdigao, Ceval, Frangosul and Aurora, among others. Production rose from 217.000 tons to 9.2 millions tons in this period. In the same period poultry consumption increased from 2.3 to 36 kg per capita per year, while the price of poultry fell from US$ 4.05 per kg to less than 1 dollar. In spite of the increase in domestic consumption, the increase in production was so remarkable that Brazil became the largest exporter of poultry meet in the world. This paper discusses technological change in the sector and how it affected the production process by producers contractually linked to the big industrializing firms, which are called integrados. To do so, this paper uses many literature references and also collects information from many poultry producers and firms’ employees in order to identify such transformations in the production processes. It is concluded that labor productivity was heightened by the new technologies and the knowledge accumulated by producers.

Contratos, Novas Tecnologias e Produtividade do Trabalho entre os Avicultores do Sul do Brasil