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MOOCs are a recent phenomenon, although given its impact, have been subject to a large debate. Several questions have been raised by researchers and educators alike as regarding its sustainability both economical and as an efficient mode of education provision. In this paper we contribute to this discussion by presenting a case study, a Portuguese MOOC about lived experiences in climate change which piloted the iMOOC pedagogical model developed at Universidade Aberta. The iMOOC is an hybrid model which incorporates elements from existing MOOCs but adds other features drawn from UAb's experience with online learning and aim at better integrate in the larger context of the institutional pedagogical culture. The iMOOC implied also an integration of platforms - Moodle and Elgg. The course had more than one thousand participants, and it was the largest MOOC course on Portuguese language delivered so far. We discuss the effort required to design and deliver the course, the technological solution developed, and the results obtained. We registered a moderate effort to create and run the course, ensured by internal staff from the University. The technological solution was a success, an integrated architecture combining well-established, well-tested open software. The completion rate was 3.3%, but the high success of this innovative learning experience is demonstrated by the active involvement of participants, almost 50% of the ones that followed the course until the end, and the satisfaction survey results, with 90% of approval. Lessons learned from this experience and future research on the field are also discussed. Keywords : Massive open online course, iMOOC, pedagogical model, learning effectiveness, completion rate, cost analysis.

iMOOC on Climate Change: Evaluation of a Massive Open Online Learning Pilot Experience