English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

In an over-built, mature industry as is graduate management education it is increasingly important that schools find the right niche at which to target their MBA programs. However, the literature is largely silent as to how a school might go about the process of finding the right niche for its MBA. Using gap analysis and data from Occupational Outlook Handbook, we develop a process for identifying future employment trends as a means of identifying promising niches toward which to orient an MBA program. This is an important exercise for those who design MBA programs, especially in light of the AACSB/International's current focus upon continuous improvement among its member institutions. Even if accreditation standards did not require it, the rapidly changing business climate makes continually upgrading MBA programs a necessity.

Looking For Niches In All The Right Places: Designing An MBA Program For The Next Decade