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This paper attempts to construct eWOM concepts based on input-process-output perspectives that produce a framework based on the identification of academic literature. This is based on the development of the internet world, e-commerce, and electronic word of mouth (eWOM) that is able to influence consumer behavior. The approach of this paper uses the literature review method of several journals relevant to the theme and study of communication principles in Islamic perspective and then discuss the data. The findings in this paper suggest that eWOM is relatively new. This is considered to be quite representative in the literature review regarding eWOM. The results of the review also get some research showing the theory that explains about eWOM phenomenon. The discussion not only aims to meet the gap in eWOM research but also produces an overview in analyzing eWOM communication. It can present a structured approach in researching various literatures and identify existing trends and gaps, aiming to find an overview in research on eWOM. The results can integrate the classification framework that can present the concept framework in other studies.

PENERAPAN ELECTRONIC WORD OF MOUTH (eWOM) DAN PRINSIP KOMUNIKASI DALAM ISLAM