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The world is witnessing a remarkable development in the social networking system where we rarely find a student who does not have an account on the social network sites such as Facebook or Twitter or other sites that makes it possible for him to communicate and stay up to date with many issues that are located in the surrounding community and other societies. Now they become a necessary tool to be in content with every one, especially with the use of smart phones, and other technology machines which facilitate communication in general and Student Counseling, whether from the academic guidance of the faculty or academic advisor who oversees the process and guide students to help them seek and convey the information to the student in order to form a clear opinion on a certain academic issue, and timing of the information is considered one of the most important factor in success of student advising. We will focus, In this paper, on the importance of social network use on the effectiveness of an academic system for a better performance of education faculties students by providing them with information in a real time manner and answering all questions by advising academic unit and college student which is in charge of fulfilling this operation or through the academic advisor who is eligible of taking in charge this kind of missions through this mechanism.

Social Network tools effectiveness on student advisory inside the academic performance institution