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Kisan Mobile Advisory services was conducted by Krishi Vigyan Kendra, Shajapur through delivering messages twice a week to the registered mobiles on need based information technology in agricultural field. Through bulk message service, messages were sent on aspects like crop production technologies, livestock management, weather, marketing and other enterprise in their registered mobiles. The study was carried out among 240 respondents including KMA beneficiaries (Farmers-160, In-service personnel -50, Input dealers-30). After sending the messages for three years (2014, 2015 and 2016) responses were recorded each year by selecting 50 per cent of members from each category randomly. In this way 80 farmers, 25 inservice personnel and 15 input dealers were studied to know the impact of KMA services and their satisfaction. The result obtained indicated that messages were needful & timely reported by 82.50 per cent of farmers and 80 and 66.67 per cent for in-service personnel and input dealers respectively. The delivered messages were medium understandable for large majority 48.75 per cent of farmers, highly understandable for 84.00 per cent of in-service personnel and for input dealers 60 per cent, respectively. The messages were fully applicable perceived by 37.50 per cent of farmers, whereas medium, partially applicable & not applicable was reported by 43.75, 15.00 & 3.75 per cent of farmers. It was also found that 72 per cent messages were fully applicable for in-service personnel and 46.67 per cent for input dealers. The overall high impact of KMA services was reported by 61.25 per cent farmers, 76 per cent and 60 per cent on in-service personnel and input dealers respectively. Low impact was reported by 8.75 per cent farmers, 8 per cent by in-service personnel and 6.67 per cent by input dealers in Shajapur district of Madhya Pradesh.

Assessment of Kisan Mobile Advisory (KMA) Service for Dissemination of Agriculture Information in Shajapur District of Madhya Pradesh