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RESUMO O Sistema Nacional de Informacoes e Indicadores Cultural (SNIIC) e uma plataforma convergente e colaborativa que reune objetos e recursos  digitais, com o objetivo de agregar em uma unica base de dados informacoes referentes a cultura e possibilitar o monitoramento das metas e implementacao do Sistema Nacional de Cultura (SNC). O objetivo deste trabalho e refletir sobre a atualizacao dos conceitos de memoria em suas instâncias individual, coletiva e, finalmente, digital considerando: (a) quais as possibilidades que a plataforma digital SNIIC pode oferecer para a promover de discursos plurais, dar voz e visibilidade a diversidade cultural; e (b) qual o seu papel na construcao, preservacao e disseminacao da memoria coletiva e do patrimonio cultural. A metodologia da pesquisa qualifica-se por sua natureza bibliografica, descritiva e exploratoria, concentrando-se na abordagem tematica da ciencia da informacao acerca da web colaborativa e seus reflexos para a cultura e memoria sociais. Muitos desafios e questionamentos surgem a respeito da participacao e colaboracao do usuario, assim como dos novos fluxos informacionais por meio de aplicacoes web , da preservacao dos inumeros registros de atividades e patrimonios culturais, para que sirvam de subsidios na composicao da memoria individual e social brasileira. Resta-nos conhecer, fazer uso efetivo e disseminar a existencia da plataforma cultural, enfatizando sua importância e funcionalidades, estimulando a participacao das pessoas a atuarem na construcao coletiva da cultura, por meio da apropriacao social da informacao cultural e mediante as multiplas formas de interacao dai surgidas. Palavras-chave: Memoria na Internet; Cultura; Informacao e Tecnologia; Web Colaborativa; Plataforma Digital. ABSTRACT The Brazilian National System of Cultural Information and Indicators (Sistema Nacional de Informacoes e Indicadores Cultural - SNIIC) is a convergent and collaborative platform which  unites digital resources meant to aggregate in one single data base the information regarding cultural matters in order to monitor the System's goals and implementation. The aim of this article is to reflect on the concept of memory in its individual, collective and digital instances considering (a) the means that the SNIIC digital platform can offer to promote plural speech, to give voice and visibility to cultural diversity and (b) the role it plays in the construction, preservation and dissemination of memory and cultural heritage. The research methodology used is bibliographic, descriptive and exploratory, concentrating on the thematic approach of Information Science regarding the collaborative web and its effects on culture and social memory. Many challenges and issues regarding individual participation and collaboration arise, as well as on new information flows and preservation of the numerous records of activities and cultural heritage in order to subsidise the construction of individual and social Brazilian memory. It is important to explore, to use effectively, and to publicize the existence of the cultural platform, highlighting its importance and functionalities, stimulating people's participation in the collective building of culture through social appropriation of the cultural information in multiple interaction forms. Keywords: Memory on the Internet; Culture; Information and Technology; Collaborative Web; Digital Platform.

Cultura, memória e curadoria digital na plataforma SNIIC | Culture, memory and digital curation in SNIIC platform