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RESUMO O “direito ao esquecimento” tem sido destaque na midia brasileira nos ultimos anos.  Alguns casos levados aos tribunais confrontam o “direito a privacidade”, “direito a informacao” e “direito ao esquecimento”. O artigo contextualiza a emergencia do “direito ao esquecimento” no ambiente digital e seus desdobramentos, analisando documentos da Uniao Europeia e da Unesco, e sistematiza as reflexoes de alguns autores sobre a questao da memoria e do esquecimento e suas implicacoes no mundo virtual. Destaca a diversidade de aspectos que envolvem o tema, considerando a sua aparicao recente como objeto de preocupacao, antes mais focada na memoria digital. Palavras-chave: Direito ao Esquecimento; Memoria; Direito a Informacao; Mundo Digital.     ABSTRACT The “right to be forgotten” has been featured in Brazilian media in recent years. Some cases brought before the courts confront the “right to privacy”, "right to information" and “right to be forgotten”. The article analyzes the emergence of the “right to be forgotten” in the digital environment and its consequences, researching European Union and Unesco documents. It also examines the reflections of some authors on the subject of memory and forgetting, and its implications in the virtual world. The article highlights the diversity of aspects involved in the issue, and considers its recent appearance as a matter of concern, more focused previously on digital memory. Keywords: Right to be Forgotten; Memory; Right to Information; Digital World.

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Memória e esquecimento no mundo virtual: os mesmos fios tecendo uma nova trama? │ Memory and forgetting in the virtual world: the same thread weaving a new tapestry?