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RESUMO Este artigo visa contribuir com o debate teorico sobre o estagio de desenvolvimento dos estudos de campanhas eleitorais na internet. O objetivo e refletir sobre os desafios que serao enfrentados por candidatos nas eleicoes de 2014, no sentido da producao de presenca no ambiente digital. A internet, preponderante nos processos que resultaram nas manifestacoes da chamada “primavera brasileira”, sera pensada em relacao aos riscos e incertezas que oferece aos candidatos, por conta da desestabilizacao que promove na comunicacao politica. Palavras-chave: Comunicacao politica; Campanhas eleitorais; Internet. ABSTRACT This article aims to contribute to the theoretical debate on the development stage of studies of election campaigns on the internet. The intention is to reflect on the challenges that will be faced by candidates in the 2014 Brazilian elections, regarding inclusion in the digital environment. The internet, preponderant in the processes that resulted in the manifestations of the "Brazilian spring", will be considered in relation to risks and uncertainties to the candidates, due to the destabilization that it promotes in political communication. Keywords: Political communication; Electoral campaigns; Internet.

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Campanhas eleitorais on-line: desafios na inserção de candidatos na ágora digital │ On-line election campaigns: challenges to candidates' insertion in the digital agora