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This research aims to reveal how far the three kinds of encroachment effect to excellent public relations practice. The phenomenon of public relations encroachment and application of excellence theory has been widely studied. Encroachment is a barrier to 10 factors of excellence to be applied properly. However, no research has been done on the extent of counting the correlation and the influence of encroachment (either authority encroachment, functional encroachment, or structural encroachment) on the application of excellence factors. Research conducted by sending an online questionnaire link to 55 communications leader at PT. Telkom Indonesia whose work location spread throughout the country of Indonesia. The dispersed questionnaire includes statements about authority encroachment, functional encroachment, structural encroachment, and 10 principles of excellence indicators. The results of research state that the level of excellent public relations at PT. Telkom Indonesia can’t be categorized as excellent. One of the factors that influence the application of the principle of excellence has not been maximized is because the practice of encroachment is still found. The authority encroachment, functional encroachment and structural encroachment that occurred have a correlation and influence on the successful application of the principle of excellence with different levels. The authority encroachment ranks at the top in terms of correlation and its effect on the application of the principle of excellence, followed by functional encroachment, and then structural encroachment.

LEVEL OF ENCROACHMENT EFFECT TO EXCELLENT PUBLIC RELATIONS: A STUDY ON COMMUNICATION LEADERS ACTIVITY AT PT. TELKOM INDONESIA