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The development of business world today has undergone much progress. Various types of businesses have started to pop up. Speaking of livestock, the livestock sector is an integral part of agricultural sector development prioritized to meet the needs of food and nutrition. The development of livestock sector is part of the overall development which aims to provide food in the form of meat, milk, and eggs which have high nutritional value as well as increasing the farmer's or breeder’s income and expand the employment opportunity. The chickenbroiler is a very effective chicken to produce meat. In general, the main weaknesses in this business lie in the relatively small capital, lack of knowledge on maintaining the management capability, and relatively high price of feed. Another problem that occurs in this business is the field of marketing. One of the best ways that can be recommended in the development of broiler chicken agribusiness is the implementation of vertical coordination system with the partnership pattern. The problem discussed by the author in this study is about the partnership concept application between PT. Charoen Pokphand Indonesia through its subsidiary of PT. Sinar Sarana Sentosa and Small and Medium Enterprises (SMEs) of broiler chicken breeders in improving the business growth in Blitar. This study is conditional and can be developed after the researcher conducted the research directly. This aims to analyze the problems about the application of partnerships and factors that support and inhibit the partnership, thus, it is possible that the theory of broiler chicken breeders partnership is developed. This research uses descriptive qualitative approach. In the research results, companies and breeders also need each other. It means that the company needs good breeding results. Breeders as the plasma need guidance to maximize the results. The majority of plasma breeders that participate in the partnership program with PT. Sinar Sarana Sentosa is small-scale breeders. They choose to participate in this partnership program because they have limited capital, marketing, and technological constraints.

russian journal of agricultural and socio-economic sciences

THE IMPLEMENTATION OF CORPORATE PARTNERSHIP PROGRAM WITH SMALL AND MEDIUM ENTERPRISES TO ENHANCE A BUSINESS GROWTH: A STUDY ON THE PARTNERSHIP OF PT. CHAROEN POKPHAND INDONESIA THROUGH PT. SINAR SARANA SENTOSA WITH BROILER CHICKEN BREEDERS IN BLITAR REGENCY