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The consumer market is one of the most important socio-economic subsystems of a society, whose task is to maintain a balance between production and consumption, demand and supply, and as a result, meeting the needs of the population. In the regional consumer market, the volume of sales for the main groups of food products produced by Voronezh enterprises, including bakery products, is more than 80%. Local bakeries are the main suppliers, while their market share is 98-99%. It should be noted that recently they are seriously contested by the enterprises of neighboring regions that offer a wide range of bakery products, including using functional food ingredients. The volume of production of fortified bakery products by the enterprises of Voronezh does not exceed 1.5%, which necessitates the research work on the creation of new types of bakery products. КЛЮЧЕВЫЕ СЛОВА Обогащенные хлебобулочные изделия, функциональные пищевые ингредиенты, хлебопекарные предприятия.

EVALUATION OF CONSUMER PROPERTIES OF FORTIFIED BAKERY PRODUCTS PREPARED USING FUNCTIONAL FOOD INGREDIENTS