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This study aims to analyze the factors that influence potential revitalization of institutional model of corporate farming. The method used is survey method. The analytical tool used to analyze the factors that influence potential for institutional revitalization with corporate farming models is Structural Equation Modeling (SEM) with PLS (Partial Least Square) program. The variables measured in the study are: 1) Human Resources (X1), 2) Management (X2), 3) Coaching (X3), 4) social environment of the culture (X4), 5) the characteristics of institutional farmer (X5), 6 ) farmers' knowledge about corporate farming (X6), 7) Potential Corporate farming (Y1), 8) Readiness of farmers to institutional corporate farming (Y2). The results show that the six variables significantly affect the potential for institutional revitalization with corporate farming models.

POTENTIAL FOR REVITALIZATION OF INSTITUTIONAL RICE FARMING ECOSYSTEM WITH ING IN THE OGAN KOMERING ILIR DISTRICT OF SOUTH SUMATRA PROVINCE