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This research aimed to find out to what extent the readiness of creative industrial UMKM of fashion sector in Malang on the use of website-based Information Technology. The model proposed in this research was a combination between technology readiness and technology acceptance model, along with perceived enjoyment. These three variables were arranged to be one model and tested using the basic theory on the previous research. Based on the appointed variables and the designed hypotheses, this research belonged to explanatory research. The research used 30 distros/clothing stores in Malang city as the samples and the data analysis was done by using GSCA. The analysis result indicated that variables of discomfort and insecurity had a negative impact on perceived ease of use.

russian journal of agricultural and socio-economic sciences

THE DETERMINANT OF PERCEIVED EASE OF USE AND ITS EFFECTS ON THE INTENTION TO USE OF WEBSITE-BASED INFORMATION TECHNOLOGY USER ON SMES OF FASHION SUB SECTOR CREATIVE INDUSTRY IN MALANG