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The research conducted is Policy Implementation of Palangka Raya City Government in curbing modern retail. This is in accordance with the applicable laws and regulations of Palangka Raya City. The main focus of this research is the implementation of Palangka Raya City government policy to improve traditional retail competitiveness by controlling the existence of modern retail through Regional Regulation of Palangka Raya City No. 17 2014. This research uses an interactive research with a qualitative descriptive approach. The results of this study indicate that the implementation of the policy has not been in line with expectations. The development of modern retail business still dominates the economy of society. There has been no successful effort to significantly empower traditional traders in an endeavor to enable them competing for potential consumer market in Palangkaraya. Policy violence occurs which involve zone or service hour violation, and partnerships that have not been maximized by modern retailers to traditional retail.

russian journal of agricultural and socio-economic sciences

IMPLEMENTATION OF PALANGKA RAYA CITY GOVERNMENT POLICY TO IMPROVE TRADITIONAL RETAIL COMPETITIVENESS: STUDY ON IMPLEMENTATION OF REGIONAL REGULATION OF PALANGKA RAYA CITY #17 YEAR 2014 ON MODERN RETAIL REGULATION