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This article discusses options for assessing the effectiveness of business activities in the field of innovation. For innovation it’s important to attract investment through investment project. To assess the effectiveness of investments is necessary to select proper investment project for implementation according to different criteria. The article describes the methodological approaches to evaluating the effectiveness of the investment project. It is recommended to use the index rate of return on capital and the discounted income as an additional indicator.

INNOVATIVE ENTREPRENEURSHIP AND ASSESSMENT OF THE EFFECTIVENESS OF INVESTMENTS IN INNOVATIONS