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This study aimed to explain the assertive illocutionary speech of Minangkabau cultural leaders in the context of a monologue speech termed Pitaruah Ayah, containing cultural values wrapped in metaphorical speech. This research refers to Searle’s speech act theory and descriptive qualitative research methods were used. Data were collected from the records of all of the speeches of Minangkabau cultural leaders in the context of Pitaruah Ayah, through transcription and in-depth interviews. Data were analyzed using the agitated and equivalent method offered by Sudaryanto for reviewing qualitative language research. To measure the validity of the assertive speech types, the conditions of Felicity by Searle in proving the truth of a speaker’s proposition were used. The results of the analysis showed that assertive speeches in Pitaruah Ayah monologue are assertive with informative types, complaints, warnings, advice / suggestions and claims. Each speaker’s speech has a specific purpose with a message hidden in metaphorical speech. The speaker uses the delivery strategy in an indirect form to strengthen their linguistic power as a leader in the community. Keywords: Assertive speech acts, Metaphorical, Cultural Leaders

The Metaphorical Assertion of Minangkabau Cultural Leaders’ Speeches