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In the modern world, cultural transformations have acquired a global dimension. However, social changes always lag behind, failing to keep up with the changing culture. This compels us to turn to studying what is lying at the base of the transformation process, what it generates, directs, and organizes. The article shows that culture in a turbulent world should be a strategy of social change. In the transition process, one cannot do without the cultural basis of transformation, that is, without a culture of transition or, in the context of modernity, a culture of globalization. Otherwise, globalization as an integration process will catalyze endless provocations, manipulations, and conflicts.     Keywords: globalization, transformation, culture, transitional process, communication

Slipping Culture: Borders and Transitions in the Turbulent World