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The article presents a discussion of tourism competitiveness and mobility in tourist destinations in Guanajuato, Mexico in a cultural tourism context. A logistic regression model is employed to characterize the probability of movements between the State of Guanajuato’s traditional tourist destinations and five “Pueblos Magicos”, selecting a series of explicatory impact factors from 2013 real data. The theory and practice of tourism competitiveness and tourist mobility is discussed with reference to the model in order to make recommendations concerning the possible development of cooperative networks between different tourism destinations in the State of Guanajuato. The experience teaches us that the design and implementation of the program is challenging and can provide wider learning for similar programs in different parts of Latin America.

Análisis de competitividad y movilidad en destinos turísticos del Estado de Guanajuato a través de un modelo de regresión logística