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Magazines such as O Cruzeiro are part of the Brazilian collection. In its pages, the female presence is constant. From the concepts of Greimas’ way of life and happening and routine from Zilberberg, we analyse a photoreport which highlights the actress Ilka Soares, comparing her to texts of the session “To the woman”. The analysis of such texts lets us verify the behaviour of a distinguished professional which is different from the traditional model of the housewife of the fifties. Reconstitute the ways of life of these women is to make up for the memory of the country.

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O CRUZEIRO: ACONTECIMENTO E ROTINA COMO FORMA DE VIDA DA MULHER NOS ANOS 1950 / O Cruzeiro: happening and routine as a way of life of the woman at the fifties