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The breakdown rate of current Micro, Small and Medium enterprises (MSMEs) is very high. Access to finance is one amongst the predominant constraints to the endurance of latest MSMEs. The objective of the research is to seem to be at the acuity of MSME entrepreneurs on historic and revolutionary funding selections or funding serves attainable in banks. The research analyzed about the standard sources of equity and debt like business angels, venture capitalists, trade credit and a range of government schemes. There’s the necessity to produce restrictive a impression that may additionally support to the development of MSMEs in India. Keyword: MSMEs, Banking services, Financing, Equity, Schemes. Introduction Micro, Small and Medium Enterprises (MSMEs) have been believe as the engine of monetary growth and for encouraging equitable growth. MSMEs represent over 90% of business in most of the economies are credited with producing the best of employment growth and account for a most important share of industrial manufacturing and exports. In India too, the MSMEs plays a pivotal role in the ordinary industrial economic system of the country. MSMEs in India account for greater than 80% of the total number of industrial enterprises and produce over 8000 valueadded products. It is estimated that in terms of value, this sector accounts for 45% of the manufacturing output and 40% of the whole export of the country and employs over 6 crore people. Customer Perception: Dash et al. 2009 moreover measure up to the perceptions of consumers regarding the standard of banks’ services in Canada and India. It’s in addition obvious that not any of previous studies set aside the banks’ customers into sexual category, age, education, profession and geological locations (Social Category and districts/regions). They exclusively checked out the ultimate observation of consumers even though a few of research that centered on only one country like Lopez et al (2007), Galloway and Blanchard (1996), and Lewis (1994), Caruana (2002) classified the banks’ customers into profession, age, race and education severally, none of them used of these variables at regular time or classify them dependable with geographical area. Satisfaction might be a critical anxiety for each customer and organizations as well as banks. Customer fulfillment can be a personal commencement and thus not easy to find out, (European Institute of Public Administration, 2008). It depends on a countless of things and be different from one person to another person similarly as one product to another product. A number of the most ideas of satisfaction within the literature embody worth, quality and satisfaction. Worth per Zeithaml (1988) is that the significance passionate up to services supported their practice and then the amount compensated in exchange. Worth on the contradictory hand, is that the gathering of the desire and wants of clients, Fecikova (2004) and (ISO 2005) assess the happiness is that the convention of requirements or wants of consumers. From the preceding, it will be seen that everyone these ideas are measure a similar and used interchangeably. Review of Literature Prof. Mishu Tripathi, Mr. Saurabh Tripathi and Mr. Rikin Dedhia (2016) a major impediment to the boom of the imperative Indian micro, small and medium organizations (MSME) area is its lack of ample access to finance. This paper examines the fundamental troubles in the financing of MSMEs in the Indian context, such as the facts asymmetry going through banks and the efficacy of measures such as savings drift for MSMEs; whether transaction lending would be sufficient to address the statistics problems or would lending have to be based on a relationship with the MSME, using each ‘hard’ and ‘soft’ information; and whether the dimension and origin of the bank have an effect on the availability of deposit to MSMEs. Some factors are multiplied in the paper, such as the function and importance of the deposit flow to MSME area for the economic boom and improvement and the function that banks can play in growing the MSME area in India. Angayarkanni (2011) in her study on problems of women entrepreneurs in India, exposed that evenly in education is the key to gather dissimilar requirements for a subculture of peace. Women proceed to face boundaries to financial empowerment and entrepreneurship, these difficulties include unfairness in education, training, recruiting, and right to use credit, M. Suryakumar et al. Perception of micro small and medium enterprise entrepreneurs Journal of Management Research and Analysis, July-September, 2018;5(3):348-353 349 the right to own and come into appropriately, lower tiers of pay, encouragement for equal work and greater domestic responsibilities for women. Anamalai S and Buvaneshwari. P (2010) studied that the typical overall performance of private banks during the year 2008-09 was better than the previous year. They analyzed the productivity parameter of the bank like deposit per branch, advance per branch, business per branch, deposit per employee and advance per employee, advance per employee should a considerable in important over the year. Objectives of the Study 1. To find whether MSME entrepreneurs are Aware, Utilized and Satisfied towards banking services. 2. Find out the MSME entrepreneurs Preference towards banking services Methodology of the Study Research is defined as progress from the known to the unknown. It is an effort to find out something. According to Clifford Woody “Research comprise defining and redefining problems formulating hypothesis or suggested solutions, collecting organizing and evaluating data making, deduction & research conclusions and at remaining cautiously testing the conclusion to decide whether or not they healthy the components hypothesis. Research Design The study is concerned with the entrepreneurs in Tiruppur district. The study describes the entrepreneurs’ awareness and satisfaction towards banking services and to analyze their opinion. Research design is a plan of action that guides the entire research in our study descriptive research design has been adopted. Sampling Design and Method Tiruppur district is one of the largest industrial districts in the state of Tamil Nadu. The district consists of a large number of textile mills, engineering industries particularly of micro, small and medium enterprises and agro based industries. The presence of a vast number of MSMEs in the district reveals the entrepreneurial talent of the population of this district. The researcher has taken two hundred and thirty units as sample units for the present study and the data were collected from the proprietors of these units. Initially, the researcher obtained the list of total MSMEs in Tiruppur district from District industries Centre (DIC), the information relating to the research were obtained from the proprietors of these two hundred and thirty units. Probability sampling was applied to select the sample. Simple random sampling has been used for the gathering of primary data from the respondents Framework of Analysis After data collection, the researcher analyzed statistically. Frequencies and percentage distributions were used to analyze data on the respondent’s profile, chi square, ANOVA and fried man rank correlation were used for data analysis. Table 1: Fried Man rank correlation regarding preference based on entrepreneurs in banking services (SAstrongly Agree, A-Agree NNeutral, DADisagree, SDAStrongly Disagree) Preference S A A N DA SDA Rank value Rank Easy OD facility 48 (20.90) 87 (37.80) 32 (13.90) 45 (19.60) 18 (7.80) 8.41 4 Offering Financial consultancy 53 (23.00) 56 (24.30) 26 (11.30) 52 (22.60) 43 (18.70) 6.27 10 For converting foreign currency 52 (22.60) 51 (22.20) 34 (14.80) 28 (12.20) 65 (28.30) 6.72 11 Low processing fees 67 (29.10) 20 (8.70) 33 (14.30) 46 (20.00) 64 (27.80) 6.98 8 Low rate of interest 57 (24.80) 84 (36.50) 34 (14.80) 37 (16.10) 18 (7.80) 8.42 3 Quick disbursal of loan 69 (30.00) 69 (30.00) 34 (14.80) 33 (14.30) 22 (9.60) 8.06 6 Proximity 66 (28.70) 71 (30.90) 21 (9.10) 39 (17.00) 33 (14.30) 7.89 7 Wide variety of loan schemes 82 (35.70) 82 (35.70) 34 (14.80) 19 (8.30) 13 (5.70) 8.78 2 Less insistence of security 35 (15.20) 73 (31.70) 20 (8.70) 44 (19.10) 58 (25.20) 6.77 9 Need based loan 83 (36.10) 83 (36.10) 41 (17.80) 22 (9.60) 20 (8.70) 8.22 5 For availing Subsidy 78 (33.90) 78 (33.90) 31 (13.50) 24 (10.40) 9 (3.90) 9.10 1 Source: Collected and Computed through questionnaire M. Suryakumar et al. Perception of micro small and medium enterprise entrepreneurs Journal of Management Research and Analysis, July-September, 2018;5(3):348-353 350 Interpretation: Out of 230 respondents 78(33.90) respondents strongly agree that they preference in availing subsidy benefit from banks, and their mean rank is 9.10, 82(35.70) respondents strongly agree that they preference is wide variety of loan schemes provided by banks, and their mean rank is 8.78. 57 (24.80) respondents strongly agree that they preference for low interest, and their mean rank is 8.42. Likewise all the factors are ranked. Chi-Square (184.822) the entrepreneur’s preference and banking services are differs. Table 2: Chi-square test on area of residence and level of awareness H0: association between area of residents and level of awareness index Area of Residence Level of Awareness Total Low Moderate High Urban No. 19 88 23 130 % (14.60) (67.70) (17.70) (100.00) Semi-urban No. 16 47 10 73 % (21.90) (64.40) (13.70) (100.00) Rural No. 04 21 02 27 % (14.80) (77.80) (7.40) (100.00) Total 39 156 35 230 Source: compute through Primary data Df: 4, Table Value: 5%: 9.487, Calculated Value: 6.791 Out of 230 entrepreneurs, 130 (56.52) reside in urban area. Of which, 19 (14.60) respondents are with low level of awareness, 88 (67.70) respondents are with moderate level of awareness and the rest 23 (17.70) are with high level of banking awareness. Sevent

Perception of micro small and medium enterprise entrepreneurs on banking services