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RESUMO Este estudo busca analisar como o projeto Song Reader do cantor Beck Hansen utilizou o Crowdsourcing e como os participantes sentiram-se ao fazer parte do mesmo. Para isso, foram realizadas entrevistas com usuarios do Youtube que postaram no site suas versoes das cancoes das musicas do projeto; tambem, foram analisados dois reviews de sites de noticias. O foco da analise buscou identificar quais os perfis das pessoas que participaram do projeto, entender que tipos de participacao/interacao foram geradas com o projeto, analisar quais as motivacoes que levaram as pessoas a participar do projeto e, por fim, entender como essas pessoas avaliaram a experiencia. Ao fim do estudo, pode-se deixar mais claro que, no ramo da musica, gerar experiencia com o publico pode ser fundamental. Afinal, as pessoas anseiam, almejam e sentem algo ao ouvir as cancoes, e e disso que a experiencia trata: sobre como fazer com que as pessoas sintam e se envolvam. Para isso, e preciso conhecer o publico, e foi justamente o que o projeto Song Reader demonstrou neste trabalho, atendendo e gerando repercussao em seus diferentes publicos: os amadores, os artistas e a midia. Palavras-chave: Crowdsourcing; Musica; Song Reader; Beck Hansen. ABSTRACT This study aims to analyze how the Song Reader project of singer Beck Hansen used Crowdsourcing and how participants felt to be part of it. Interviews were conducted with YouTube users having posted on their site their versions of the songs in the project; two reviews of news sites were also analyzed. The focus of the analysis was to identify the profiles of the people who participated in the project, to understand what types of participation/interaction were generated with the project, to analyze the motivations that led people to participate in the project and finally to understand how these people evaluated the experience. At the end of the study, we can make it clear that in the music business, generating experience with the public can be fundamental. After all, people crave and feel something when listening to the songs, and that defines the experience: how to make people feel and become involved. For this, one must know the audience, and it was just what the Song Reader project demonstrated in this work, caring and generating impact on its stakeholders: amateurs, artists and media. Keywords: Crowdsourcing; Music; Song Reader; Beck Hansen.

liinc em revista

Crowdsourcing na música - análise de caso do projeto song reader do cantor Beck Hansen │ Crowdsourcing in music - Case study of singer Beck Hansen's Song Reader project